Tip 17: Take business self-help Americana out of your ears
A lot of self-help references are useful, but not relatable. You're missing a trick.
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So, you want to knock up a logo, bang out a website and sell some stuff online.
If unsure about how to brand your business venture, you may turn to a self-help audiobook.
But so much information is regurgitated reference to stateside brand behemoths such as McDonald's, Xerox and Kleenex.
There may be some relevancy but zero relatability.
So many people get caught up in attempting to apply big-brand strategy to their business ideas. Or it goes over their head.
Find examples of success that your aspirations can relate to and you'll find greater inspiration.
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