Tip 17: Take business self-help Americana out of your ears

So, you want to knock up a logo, bang out a website and sell some stuff online.

If unsure about how to brand your business venture, you may turn to a self-help audiobook.

Good idea.

But so much information is regurgitated reference to stateside brand behemoths such as McDonald's, Xerox and Kleenex.

Come on.

There may be some relevancy but zero relatability.

So many people get caught up in attempting to apply big-brand strategy to their business ideas. Or it goes over their head.

Find examples of success that your aspirations can relate to and you'll find greater inspiration.