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Is your website fast enough?

Why a fast website means a better user experience and a better shot at getting ranked higher by Google.

Graeme Tidd
Graeme Tidd
1 min read
Is your website fast enough?

How fast a website loads is important for two key reasons:

  1. It makes for a good user experience (UX)
  2. Google rewards fast websites because of the above

How to check the speed of your website

Use GTmetrix:

GTmetrix | Website Performance Testing and Monitoring
GTmetrix is a free tool to test and monitor your page’s performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them.

Enter your website address and the results will be displayed to you within seconds.

A grade that is coloured green is a good thing. Anything amber and red needs addressing.

How to speed up your website

There some fast fixes that you can implement:

  • Reduce the number of plugins that you use, if any. Ensure that they are running on the latest version
  • Ensure that the software used to run your website is up to date (including the latest PHP version if your site relies on PHP. WordPress relies on PHP. You can ask your host about this)
  • Reduce the file size of images. I use JPEGmini to achieve this
  • Switch your website host, or ask your current host if they can help
  • Consider switching your website software. Ghost, for example, is much faster than WordPress

As always, if you have any questions about this, drop me a line.

Graeme Tidd

I use Ghost to set up powerful and beautiful, blog-focused websites that are easy to use, both for you and your readers. For people who are serious about building an audience.