Tip 47: Express yourself with Ghost

Run a website?

Are you expressing yourself?

👻 Have you heard of Ghost?

Ghost: The simple, powerful WordPress alternative

Trying to find out how Ghost compares to WordPress? We’ve put together a full rundown of Ghost vs WordPress and the differences between them.

Ghost - The Professional Publishing Platform

This is why your website should be an online publication

An online publication squarely places the emphasis on your voice (through your writing - your ideas, thoughts and perspectives).

Ghost is a powerful platform for creators to publish, share, and grow a business around their content.

It comes with modern tools to build a website, publish content, send newsletters and offer paid subscriptions to members.

Ghost focuses on creating online publications.

It's not just a website with blog functionality built in.

This is something other platforms, such as WordPress, don't do out of the box.

My view is that if you are running a website, you should focus on consistently and frequently creating rich, useful content for a specific audience.

This shows your audience that you are:

👍 Active
👍 Committed
👍 Enthusiastic
👍 Have something to say

This builds authority.

You then become the go-to for your subject.

That's what you want, isn't it?

You've got stuff to say. So say it.

And keep saying it.

It's the only way they'll listen.