Tip 13: The importance of psychology in pricing
If you're not considering psychology in your pricing, you're missing many tricks.
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If you're not considering psychology in your pricing...🤦🏻♂️
As Nick Kolenda says, "At the end of the day, price is merely a perception. Nothing more. Nothing less."
Pricing Psychology: A List of Tactics
Free Online Guide - Which digits to choose? How high should it be? Should it be rounded or precise? Plus other techniques.

I also recommend anything by Nathalie Nahai.
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