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Tip 27: Think of it like making music

You can't just knock up a product or service and expect people to buy into it immediately. You have to build an audience and convert them into fans.

Graeme Tidd
Graeme Tidd

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Like a musician, you need to be invested in a process you enjoy.

You need to connect with people.

Consider how deeply an artist connects with their fans through their music.

Ticket and merch sales only follow once a listener becomes a fan.

As a business owner, your music consists of:

  • Why you do what you do and how you communicate this
  • Your values and how they align with your customers
  • The understanding you have of your customers
  • The tone of voice you use
  • Your brand style

Your product or service is secondary.

Get your music in the relevant ears, make them a fan, and your merchandise will sell.

Freelance tips

Graeme Tidd

I write inspiring tips for anybody who wants to work freelance, in any discipline. Learn what they don't teach you and make progress 🚀

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