Tip 27: Think of it like making music

Like a musician, you need to be invested in a process you enjoy.

You need to connect with people.

Consider how deeply an artist connects with their fans through their music.

Ticket and merch sales only follow once a listener becomes a fan.

As a business owner, your music consists of:

• Why you do what you do and how you communicate this
• Your values and how they align with your customers
• The understanding you have of your customers
• The tone of voice you use
• Your brand style

Your product or service is secondary.

Get your music in the relevant ears, make them a fan, and your merchandise will sell.