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Tip 24: Why Ghost is better than WordPress in 2023

Out of frustration with WordPress, Ghost was born. Learn why Ghost is simply the best solution for growing a blog.

Graeme Tidd
Graeme Tidd
5 min read

Table of Contents

This post is for you if you want to run a blog and nothing else.

An introduction to

WordPress doesn't know what you want to use it for, so it allows you to do pretty much anything - from a huge e-commerce website to a microblog and everything in between. It's a jack-of-all-trades 🤷🏻‍♂️

Ghost is built for monetising a membership base. Read on to find out more!

If you want a website that's really going to impress, build a readership, and allow you to turn members into money - use Ghost. It's as simple as that.
Ghost: The Creator Economy Platform
The world’s most popular modern publishing platform for creating a new media platform. Used by Apple, SkyNews, Buffer, OpenAI, and thousands more.
  • Ghost themes look beautifully modern
  • Ghost has SEO (Search Engine Optimisation) functionality baked in and is highly optimised for SEO
  • Ghost is significantly faster than WordPress
  • Ghost has much tighter security
  • Ghost themes focus on users subscribing to content, thus becoming members
  • Members can be labelled, so you can segment your members when posting
  • You can write a post (as a standard post or a newsletter) and send it directly to your members when published
  • You can connect Ghost to Stripe and charge members for your content
  • You have the option of adding multiple payment tiers, starting at free
  • You can give users a free trial on premium content
  • You can hide content from users to encourage them to subscribe
  • Ghost doesn't charge for taking payments (Stripe does, but any payment gateway will charge, and it's only a tiny percentage of each sale)
  • Members sign in to your website with only their email address - a 'magic link' is emailed to them. No passwords needed
  • There is a dedicated members dashboard in Ghost, and you can watch the growth trajectory of your members, which is highly motivating
  • Ghost has a minimalist editor, so there is no clutter and therefore a more enjoyable writing experience
  • You can sell on Ghost using add-ons such as Shoprocket, Gumroad and Ecwid
Ghost: The simple, powerful WordPress alternative
Trying to find out how Ghost compares to WordPress? We’ve put together a full rundown of Ghost vs WordPress and the differences between them.

WordPress is just so WordPress

WordPress websites look very WordPress. Boring. Dated 🥱

Check out WordPress themes from StudioPress, a leading theme supplier:

WordPress Themes by StudioPress
The world’s most popular mobile-responsive themes and design framework for WordPress.

And now look at the Ghost themes on the Ghost theme marketplace:

Ghost Marketplace
Open source technology for fiercely independent publishers. Use Ghost to run a modern publication where you own the platform & control your content

My favourite Ghost theme developers

Premium Ghost Themes by fueko
Find the premium Ghost themes that are easy-to-use with a creative touch. Each theme is carefully crafted with a unique and modern design for any kind of ideas.
Premium Ghost Themes
Ghost themes that save time and money are simple and easily customizable. Choose a theme for your blog, newsletter, portfolio, or news website.
Premium Ghost Themes | Bright Themes
Premium Ghost CMS Themes. We create practical yet powerful Ghost themes with membership and newsletter support. Our templates are simple to use, fast and beautiful, with great support. Create a professional blog, newsletter or membership site.

The cost of running a Ghost site

Never go cheap when investing in a website. You get what you pay for. I recommend managed hosting, which eliminates the hassle of getting involved in host maintenance and security.

Ghost costs approximately £260 for one year of hosting with the Creator plan (up to 1,000 members) on Ghost's hosting service, Ghost (Pro):

Ghost(Pro) - Official managed hosting for Ghost
The best Ghost managed hosting from the creators of the open source publishing platform. Spend less time on your server, more time on your site.

Additional costs:

  • Theme (approximately £100 as a one-off payment)
  • Email (I recommend ProtonMail at approximately £80 per year for one user)
  • DNS management (I recommend ClouDNS at approximately £30 per year for the Premium S plan)
  • Domain name (I recommend 123-Reg at approximately £40 per year for .com and domains. I always advise buying both to protect your IP)
  • Cookie-free analytics (avoids having to use annoying cookie pop-ups on your site, using Fathom Analytics at approximately £120 per year)
  • Contact form functionality (using Jotform or Cognito Forms for approximately £400 per year)
  • Maintenance (approximately £400 per year for quarterly theme updates)

Approximate total running costs

  • Initial payment: £100
  • Annual running costs: £1330

Design costs start at £1500.

Moving from WordPress to Ghost: key considerations

  • WordPress allows unlimited staff members, such as administrators and editors. Ghost, whilst providing unlimited Contributors, limits you to 2 staff members (such as Admin) on the Creator plan
  • Ghost updates require some technical ability which you'll probably want to pay somebody to do for you
  • Ghost provides a free migration service if you are on an annual plan (excluding the Starter plan):
Official guide: How the Ghost Concierge service works
Everything you need to know about working with the Ghost professional publishing platform.

Try Ghost for free, for 14 days

Ghost offers a free trial for 14 days. You need to add your card details, but you will not be charged unless you buy a plan after your 14 days, so there is no auto-renewal 👍

Mindset and business tips

Graeme Tidd

Want to work for yourself? Build confidence and move forward with my honest, inspiring and thought-provoking tips for aspiring freelancers and start-ups 🚀

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