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Why subjectivity slows you down

Emotional attachment can forge a business, or burn it down. Know when to let go.

Graeme Tidd
Graeme Tidd
1 min read
Why subjectivity slows you down

It may start with you, but you need to create for your audience.

It's about them - not you.

What you think and feel are secondary to the thoughts and feelings of your audience. Ideally, they align.

You may have a burning creative passion for illustrating roadkill, but you don't have a business if there is no market for squashed squirrel prints.

Sure, you could try and create a market, but consider the energy, time, and risk.

  • Emotional attachment can forge a business or burn it down. Know when to adapt and when to let go
  • Ask experienced people for feedback
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No business is an island - involve others in your thought processes and proactively seek feedback.

Graeme Tidd

Got questions? Ask me anything, any time!