The baby analogy
A website is developed from the seed of an idea into something real.
I don't spend nine months developing your site, but when it is my hands it is protected from you. This sounds harsh but bear with me.
Upon completion, it is handed over and you're on your own.
You will have become familiar with your site throughout the design process, and I will have provided you with an instructional video at sign-off. But now what?
You have to feed it. You have to maintain it. You have to pay for hosting and domain name renewals. You have to tell people about it.
You have to nurture it.
It is at this point that a great many websites begin to deteriorate from Day 1.
Where so many website owners go wrong
No content creation schedule
Content is the lifeblood of your website. Besides Google-related purposes (see the next point), you have to regularly feed your site with content for the simple reason: your readers will expect it.
Content should be:
- Frequent (your target market and competition can help to determine frequency)
Having a schedule and a routine will ensure that you keep your readers engaged. This will motivate you as traction builds.
Procrastination kills content creation, so you need to address any sense of hesitation that you may have.
You need to know why you are creating content and what you want people to do after they have consumed it. Ensure that you have carefully considered your calls to action (CTA).
Get creative, and don't be afraid of trying new approaches.
Consider your values and how you can communicate them to your audience. Here are some examples of company values:
No willingness to understand SEO
You absolutely must understand at least the basic principles of Search Engine Optimisation (SEO) if you require your content to be found through Google search.
Check out this video for SEO basics (Part 1 of a series):
People can land on your website without finding you in search engine results pages (SERPS) - for example:
- Word of mouth
- Social media
No eye for design
It is all too easy to ruin a website with something as simple as a bad image. My websites are beautifully structured, but I cannot protect you from what you choose to upload.
The eye will be drawn to a terrible image and the mind will disengage.
Leave it to the professionals.
If design is not your thing, have no fear:
Poor attention to spelling and grammar
Spelling and grammar are important. People notice. There are no excuses for errors on your website, especially with Grammarly at your disposal:
Grammarly also has a desktop app that automatically saves your content in individual files, checking it as you type.
Taking a website forward is a long game. Nothing happens overnight.
If you acknowledge that running a website is an investment and are willing to put in the time and effort, success is not a matter of if - but when.
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