As humans, we are designed to conserve energy. We are wired for an easy life.
So when the demands pile up: society, instability, and the weight we add ourselves - something has to give. Running a business is about as far from easy as it gets.
Which is why most people give up. Perhaps not intentionally. Perhaps slowly, day by day, until one day the only option is to fold.
Persistence feels like nothing is happening. Every day looks like the last, with no sign that it's working.
But this is the test - not whether you can push hard once but whether you can keep going while it still looks like nothing's changing.
