You’re behind the scenes, deep in the work, barely time to eat, let alone write content for your socials. Thinking about what to write is like staring into the abyss.
We share content to be visible and get opportunities - introductions, sales, speaking gigs, invitations, brand deals. You both deserve and need some of that.
First, clear some headspace. Empty every thought you have about content - posts, Reels, carousels, Pins, podcasts, the endless list of formats everybody else seems to be doing better than you. Transcend formats. Ditch the comparisons.
Why are you not ordinary? Think about it. When your friends are clocking in and out, you’re building something. That’s damn interesting.
Grab a pen.
Experiences
- What have you been through to get here?
- When did you know you wanted to create something of your own?
- What drives you?
- What have you struggled with since you started?
- Where have you been and who have you met?
Big or small, it’s all real. Real is interesting.
Observations
You notice what others don’t. That’s revealing, and revealing is interesting.
- What’s happening in your industry?
- Who are the people to know?
- Which events are actually worth going to?
Ideas
The most original content you’ll ever make comes from your ideas. It feels scary because it shows how you think. It’s personal, but damn, it’s interesting.
Communicating your ideas is how you become known for something. You can’t build authority while hiding who you are.
Is every idea a good idea? Maybe not to the same person. That’s not a reason to keep them to yourself.
Opinions
Sharing an opinion is one of the hardest things to do online. But the act of it shows you can stand on your own two feet. Go contrarian, or even controversial, and you’ve got punching power too.
Lessons
Think of a lesson as something you paid for.
- What did you get wrong, and what did it cost you?
- What advice was right for someone else and wrong for you?
- What do you know now that you’d have refused to believe at the start?
That’s why people stop scrolling for these. And why they’re the hardest to write.
You were never short of things to say; you have just never written them down.
